TOP 5 E-commerce Optimization Tips to Improve Your Product Page Conversion Rates

Improve Your Product Page Conversion Rates
The Best Tips are Here

As an e-Commerce site owner, you're going to generate almost all of your income from your product pages. That's where people can add something to their cart and buy. Hey, everyone. I'm Noman Khaliq, and today I'm going to teach you how to optimize your e-Commerce product pages.

1- Optimize your meta-tags

The first thing you need to do is optimize your meta-tags, your title tag and meta-description should break down what the product is, the benefits of it, and why people should buy it. This is the stuff that people are going to read when they're Googling. Any time you do a Google search, you see the title and the description. That's what Google pulls from your source code. You want to make sure you have a really attractive title tag and a meta-description. Again, go over what your product is, why people should buy it, and the benefits of it.Make sure you include the main keywords of your product within the title tag and meta-description.

2- User metrics

The second thing you need to focus on is user metrics. If someone's coming to your webpage, your eCommerce product page and they bounce right off and go back to Google search, it tells Google they didn't find what they're looking for and your ranking should go down. So, if you want them to stick around and ideally buy your product, then what you need to do is focus on the product. Make sure description is appealing. If they can read the text and understand why they should be buying the product, great. If they look at the images or a video review of it, it's high quality and they can see what they're going to get without being there in person, amazing. If you have reviews from other people so they know if it's a good product or shitty product, just think about amazon.com, again, amazing. Think about when you go to an e-Commerce site and you're buying a product, you want to see specific things. Make sure you include all of those within your eCommerce product page and that's how you increase your user metrics.

3- Leverage headings

The third thing you need to do to rank higher is leverage headings. You can use H1 or H2 headings. You see them all over sites like Amazon. The heading should describe the product.This again adds a keyword within the page, it will help you rank higher. 

4- Include a feature list

The fourth thing you want to do is include a feature list. People Google a lot of time features when they're looking for products. By having bullet pointed out features, people will know what they're going to get. It helps drive more search traffic and it also helps to boost conversions. 

5- Make sure you cross-link

Last but not least, make sure you cross-link. One of the most beautiful things about Amazon is anytime you go into a product page they start showing you other relevant products, things that you can add on, things that are very similar that you can look at. By cross linking, this helps Google index more of your product pages. They'll all start shooting up in the rankings. You'll get more search traffic, and you'll get more users and people buying from you. That's how you grow your search engine traffic for your eCommerce product pages.